The Emperor Norton Trust

TO HONOR THE LIFE + ADVANCE THE LEGACY OF JOSHUA ABRAHAM NORTON

RESEARCH • EDUCATION • ADVOCACY

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Emperor Norton, the Phoenix and the Branding of San Francisco

Photographs of Emperor Norton show that, just as the Emperor had a favorite walking stick, he also had a favorite hat pin — in the shape of a spread-winged bird.

Artists in the Emperor’s day painted and drew him wearing this pin.

It’s not surprising that contemporary San Francisco artists have rendered the bird as a phoenix.

Alas — spoiler alert! — it turns out that Emperor Norton did not wear a phoenix in his hat; the Emperor’s bird was a military American eagle.

But, this particular eagle does trace its heraldic roots to a phoenix — albeit it not a San Francisco one.

The fascinating story of how the phoenix of Scottish heraldry was transformed into the eagle of U.S. government iconography traces through the righteous Scottish cause of Bonnie Prince Charlie, the Continental Army coat buttons of George Washington and the design of the Great Seal of the United States.

One could say that Emperor Norton was wearing an eagle and a phoenix all at once: appropriate for an Emperor of the United States whose Seat was in the cool, grey city of love.

Pull up a chair!

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