The Emperor Norton Trust

TO HONOR THE LIFE + ADVANCE THE LEGACY OF JOSHUA ABRAHAM NORTON

RESEARCH • EDUCATION • ADVOCACY

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The Genesis of the Second "Joshua Norton & Co." of San Francisco

Conventional wisdom holds that, when Joshua Norton arrived in San Francisco, he immediately found a business partner and established Joshua Norton & Co. — and that this firm operated continuously until the legal and financial fallout from Joshua’s prolonged rice contract dispute left him deserted and on his own.

But, a close reading of the newspaper record indicates that, during his first 3½ years in San Francisco, Joshua Norton alternated between periods of working with a partner (“& Co.”) and working as a sole proprietor — and that there were three distinct business partnerships that operated under the name “Joshua Norton & Co.”

The primary 20th-century biographers of Emperor Norton identify Joshua’s first business partner as Peter Robertson. But, our recent discovery of details that apparently were missed by these authors suggests that Joshua and Peter did not meet until nearly a year into Joshua’s San Francisco sojourn — and that they met at a time when the “original” Joshua Norton & Co. already had disappeared from view and Joshua was once again working solo.

The circumstantial evidence points to Peter Robertson as the partner in the second Joshua Norton & Co — not the first.

Read on for the full story.

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Joshua Norton's First Public Moves in San Francisco Appear to Support His Claim of a November 1849 Arrival

Emperor Norton claimed to have arrived in San Francisco in November 1849, on a ship from Rio de Janeiro.

After the Emperor’s death, Theodor Kirchhoff — a friend of the Emperor’s who was a German poet and essayist — supplied a name for the ship: the Franzeska. (Actually, Kirchhoff said “Franzika” — but, that’s a small point.)

All of the Emperor’s major and minor 20th-century biographers ran with this narrative — even though it never has been independently documented.

Norton's San Francisco arrival narrative remains undocumented — BUT...

Here, we present our discovery of two previously unreported episodes from Joshua Norton’s first several months in San Francisco that appear to support his claim to have arrived in San Francisco in November 1849 — even if they don’t put him on the Franzeska:

  • Norton’s paid notice of a temporary business address in early May 1850, a few weeks before he arrived at what usually is regarded as his first recorded business address, and — even earlier —

  • what may be Norton’s signature on a February 1850 open letter published in the Daily Alta newspaper.

Joshua’s signature on the open letter would make this letter the earliest known newspaper reference to Joshua Norton in San Francisco.

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