The Emperor Norton Trust

TO HONOR THE LIFE + ADVANCE THE LEGACY OF JOSHUA ABRAHAM NORTON

RESEARCH • EDUCATION • ADVOCACY

Filtering by Category: Places,Tributes

Joshua Norton at the Transamerica Pyramid

For some 35 years, students of the Emperor Norton story have followed William Drury’s account, in his 1986 biography of the Emperor, of the events surrounding Joshua Norton’s declaration of himself as Emperor on 17 September 1859.

According to Drury: George Fitch was editor of the San Francisco Daily Evening Bulletin on that day. Fitch’s office was in an upstairs room at 517 Clay Street. Joshua Norton marched his Proclamation into Fitch’s office that morning, and Fitch published it that afternoon.

But, that’s not how it went.

The Bulletin didn’t have an outpost on Clay Street until 1861. In 1859, the paper’s only offices were on Montgomery Street — on a site now occupied by the Transamerica pyramid.

And: Although George Fitch was a partner at the Bulletin in September 1859, he didn’t emerge as “the editor” — as the one with the power to decide what would and would not be published in the paper — until later.

That power resided with the person who actually was the editor on the day Joshua Norton appeared: James W. Simonton.

Read on for another course correction from The Emperor Norton Trust.

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Is the Clock Tower of the San Francisco Ferry Building Based on the Bell Tower of a Cathedral in Spain?

In connection with The Emperor Norton Trust’s recent proposal that the San Francisco Ferry Building’s clock tower be named “The Emperor Norton Tower” next year — the 125th anniversary of the Ferry Building — we’ve been doing some additional research into the design and construction of the building and its tower.

The Ferry Building opened in 1898, and one of the chestnuts that has been repeated about the building for most of its lifetime — increasingly so in the period after World War II — is the claim that the design of the clock tower is “based on” — or “modeled after” — or “patterned after” the 12th-century bell tower, known as La Giralda, of the Seville Cathedral in Spain.

Some commentators have gone so far as to say that the Ferry Building clock tower is a “replica” of the Giralda.

But, the historical and visual record reveals the Ferry Building tower’s architectural debt to the Giralda to be significantly less than these unqualified claims suggest.

Read on for a well-documented, highly illustrated deep-dive.

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The Mixed Economy of the Eureka Lodgings Building of Commercial Street

When one reads that Emperor Norton lived in "the Eureka Lodgings" at "624 Commercial Street," it's tempting to imagine that the Eureka was in a building with one address and one use — and that the Eureka was it.

In fact: There were two buildings on the Eureka site between c.1850 and Emperor Norton's death in 1880, with the Eureka building arriving in 1857. Both buildings had three addresses and a variety of business tenants — with the second of the two buildings hosting the Eureka and two previous hotel/lodging establishments that each occupied only a portion of the top two floors.

At various times during the 1860s ― including while the Emperor was living here between 1864/65 and 1880 — the second building was home to some of the best-known and -respected businesses in early San Francisco history.

Both of the buildings on the Eureka site were located between Montgomery and Kearny Streets, with frontages on both Commercial and Clay Streets.

What follows is, we believe, the first published attempt to establish a "tenant timeline" of the Commercial Street frontages of these buildings between c.1850 and 1880.

Read on for some fascinating history — and some terrific advertisements!

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Emperor Norton’s Residence, the Eureka Lodgings, Was Not Located (Exactly) Where You Think It Was

Over the last 25 years or so, a consensus has emerged among those attuned to San Francisco history — and particularly among Nortonophiles — that the former site of the Eureka Lodgings — where Emperor Norton is documented to have lived between 1864/1865 and his death in 1880 — is the privately owned public open space (POPOS) known as Empire Park, located at 642 Commercial Street between Montgomery and Kearny Streets.

That's been the consensus.

But, a careful analysis of two key bodies of evidence — (1) photographs of this stretch of Commercial Street taken between 1877 and 1906, and (2) Sanborn fire insurance and official San Francisco block (property) maps from the generation or two before and after the earthquake and fires of 1906 — reveal the Empire Park designation to be mistaken.

The Eureka Lodgings was located on Commercial Street between Montgomery and Kearny — just not on that site.

In the attached deeply researched and documented — and extensively illustrated — article, I provide:

1) Confirmation — for the first time, I believe — of the visual ID of the Eureka Lodgings building, using photographs from during and after Emperor Norton's lifetime. (Don’t miss the fabulous detail in these new hi-res scans from 1878, c.1892–94 and 1906 — worth the price of admission!)

2) A new location for the former site of the Eureka that better accords with the historical record.

It's a deep dive — so, pull up a chair!

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Bankrolling the Baker of the Emperor Norton Sourdough Snacks

Many crunchy-snack lovers who bought and enjoyed the Emperor Norton Original San Francisco Sourdough Snacks between 1982 and 2012 will have known little of the Emperor Norton story.

But, Norton initiates and non-initiates alike will know even less about who really made the Emperor Norton Sourdough Snacks possible — specifically: Who was the lead venture-capital investor in the product?

As it happens, the partners in the VC firm that led on the Emperor Norton snacks were fresh from having created and developed one of the best–known consumer products and brands in the United States.

Read on for a glimpse into the origin story of the Emperor Norton Sourdough Snacks.

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Emperor Norton's Friend the Butcher

There are many contemporaneous references to Emperor Norton’s associations with various people and places.

But, the Emperor was a public character. And, the accounts of his engagements with particular people mostly are accounts of conversations and sightings in public places: libraries, lecture halls, churches, saloons, parks, resorts, trains, ferries, streets.

Much rarer are eyewitness reports of Emperor Norton in more intimate settings, such as someone’s home.

Herein, a trace memoir of the Jewish friend who had the Emperor home for dinner on more than one occasion — and documentation of who the friend was.

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Historians of San Francisco Urge Former San Francisco Mayor Willie Brown to Back "Emperor Norton Bridge"

At the end of May 2022, eight historians of San Francisco sent a letter to former San Francisco Mayor Willie Brown urging the Mayor to publicly support The Emperor Norton Trust’s proposal that the California state legislature pass a joint resolution that simply would add “Emperor Norton Bridge” as an honorary name for the San Francisco–Oakland Bay Bridge — leaving in place all existing names and signage for the bridge and its parts, including the “Willie L. Brown, Jr., Bridge” honorific for the West Crossing of the bridge.

The historians joined the Trust’s call that state lawmakers authorize the “Emperor Norton Bridge” naming in 2022 — the 150th anniversary of Emperor Norton’s three newspaper Proclamations setting out the vision for the Bay Bridge in 1872.

Read on for a link to the letter.

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The Secret History of One of Emperor Norton's Favorite Free-Lunch Haunts

In his 1986 biography of Emperor Norton, William Drury leaned heavily into anecdotal stories forging an association between the Emperor and Martin & Horton’s, a saloon at the southeast corner of Montgomery and Clay Streets, San Francisco, that was known as a hub for editors and reporters — and also for having one of the better free-lunch counters.

But, it turns out that, in addition to Martin & Horton’s, the building on this corner — which was directly across Clay Street from where the Transamerica pyramid now stands — housed a second saloon — a spot that also was known for its good food and drink, and for catering to the journalists and writers who covered the Emperor in their papers.

Which begs the question: Was Emperor Norton a regular at one saloon? — the other? — or both?

Jumping off from a well-known photograph of the Montgomery and Clay building after it suffered a fire in November 1862, the following research documents in some detail the overlapping histories of these two saloons and their proprietors — whose businesses had space in two different buildings on this corner between 1854 and 1887.

It’s a fascinating story.

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The Emperor of Brooklyn, Part 2

In 2015, we published a piece, “The Emperor of Brooklyn,” about Emperor Norton’s connection to Brooklyn, Calif., an area southeast of Lake Merritt, in Oakland, that was an independent township from 1856 until it was annexed to Oakland in late 1872.

The main documentary evidence for this connection was a couple of Proclamations that were published in the San Francisco-based Pacific Appeal. The Emperor had designated the Appeal his as his “imperial gazette” in December 1870 — and, ultimately, the paper published some 250 of his Proclamations. But, these particular Proclamations were datelined “Brooklyn.”

It turns out that these and other Proclamations were published simultaneously — sometimes originally — in a short-lived Brooklyn weekly called the Brooklyn Home Journal and Alameda County Advertiser.

Read on to learn about this newspaper; exactly where it was located; Emperor Norton’s visits to the paper’s offices; and the respect the paper paid to the Emperor in 1872.

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Did Emperor Norton Really Live at the Eureka Lodgings on Commercial Street for 17 Years?

The received wisdom, since the time of Emperor Norton’s death in January 1880, has been that the Emperor lived at his final and most famous San Francisco residence — the Eureka Lodgings, at 624 Commercial Street between Montgomery and Kearny — “for seventeen years.”

That was the phrase that a number of San Francisco papers used in their obituaries and funeral notices. The most influential Norton biographers of the twentieth century extrapolated from this that the Emperor lived at the Eureka from 1863 to 1880. And, now, this claim is firmly ensconced as one of the most oft-invoked tenets of the biographical catechism of Norton I.

But, the directories of the period don’t support an 1863 arrival date.

Rather, they suggest that the Emperor might have taken up his room at the Eureka Lodgings as late as summer 1865.

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The Emperor Was Not Amused

Ostensibly, this is a piece about our recent discovery of a Proclamation in which Emperor Norton, in 1867, prohibited unauthorized stage depictions of himself.

But, a theater’s offending play and the Emperor’s response are the bread of the sandwich on offer here. The real meat is a brief history of the varied theatrical/“amusement” enterprises and their producers/impresarios that, over the course of a decade or so in the 1850s and ‘60s, occupied the second floor of the building where the play was staged — a building just around the corner from the Emperor’s imperial digs on Commercial Street in San Francisco.

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Woodlawn's Gift

In 1934, Emperor Norton was reburied at Woodlawn cemetery, in Colma, Calif., with a new rose granite headstone featuring an inscription whose deeply engraved letters and numbers were hand-gilded with real gold leaf.

It appears that the gilding lasted for several decades. But, eventually, the “illumination” wore off and the inscription mostly was bare, except for the faintest traces of gold and noticeable spots of mossy green film borne of the stone’s years-long exposure to sea air.

The stone still looked this way until very recently. But, in May 2021, Woodlawn quietly brought the inscription back to life.

Includes photo-documentation of the Emperor’s headstone in 1934, 1989/90, 2016, 2019 and today.

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A(nother) Bay Bridge Naming Explainer

For those who haven’t made a habit of “geeking out” on the subject, the California state legislature’s protocols and historical precedents for authorizing honorary names for state bridges like the San Francisco–Oakland Bay Bridge can be difficult to parse.

This has led many who support adding “Emperor Norton Bridge” as an honorary name for the Bay Bridge to wonder, and even question, whether this is legislatively possible.

It is. Here’s our latest effort to break it down.

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An 1875 Photo Captures the Flavor of the Street Adjacent to Emperor Norton's Publisher and Printer

Much of the relevant background is in the title.

The rare, fine-grained, wonderfully textured photograph, a stereoview, is by J.J. Reilly.

It's beautiful.

What's left is to get your bearings and see the view — which you can do by clicking below!

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Norton Sibling Exodus, 1838–1851

Published accounts of the young Joshua Norton living in South Africa in his 20s — including the accounts presented by Norton’s major biographers — more or less universally treat Joshua as though he were a romantic hero (or a loner) forging both (a) his views on religion and (b) his desire to leave South Africa within an hermetically sealed vacuum occupied by him, his parents and possibly his two nearest siblings, Louis and Philip.

In this interpretation, Joshua is the only sibling who is asked to answer for apparently having rejected the Jewish faith of his childhood as a young man. Louis, Philip and other siblings are given a pass, because they are regarded as having had an alibi: marrying a “Gentile” in a place where there were few Jews to choose from.

But, who’s to say that these siblings didn’t entitle themselves to marry outside the faith, in part because they, like Joshua, already were pulling away? Norton biographer Bill Drury even goes so far as to say that Joshua’s young adult mockery of Judaism was the first sign of his “madness.” But Drury doesn’t brand Joshua’s fraternal siblings, Louis and Philip, as “mad” for not marrying “a nice Jewish girl” and for getting baptized to boot.

In the following generation, most (all?) of the siblings’ children — presumably with the encouragement and blessing of their parents — were baptized and married by the Anglican Church. So, even if Joshua’s Jewish siblings initially “went Anglican” as “a marriage thing,” their assimilation into the Anglican tradition doesn’t appear to have ended there.

Too: In the prevailing interpretation, Joshua’s primary motivation for leaving South Africa is that his parents and his brothers, Louis and Philip, had died between 1846 and 1848, leaving unmarried Joshua to collect a big inheritance check and catch the first ship to San Francisco.

This wishful version of events falls apart, as soon as one realizes that Joshua’s father, John, was declared insolvent as early as 1844 — and that Joshua actually left Cape Town in late 1845, before his parents and brothers had died.

So, one has to look to other sources to help explain Joshua’s “moves” during this period.

One option — and where existing accounts fail — is to recognize that Joshua was one of a dozen siblings — several of whom, in the late 1830s and early 1840s, were hammering out their own attitudes and actions on “religion and travel” at the same time that Joshua was.

It stands to reason that Joshua was influenced by the choices his siblings were making in these areas. Perhaps Joshua and one or two of these siblings confided to one another about all this. A fully realized narrative of Joshua’s life during this period has to position him within this sibling dynamic.

The truth is that Joshua Norton was not the only one of his siblings who put some distance between themselves and the Jewish faith of their childhood — and who also got it together to leave South Africa.

He wasn’t even the first — or the last.

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The Latter-Day Twain-ification of an Early Theatrical Depiction of Emperor Norton

Emperor Norton biographer William Drury made the grandiose claim, in 1986, that the first theatrical depiction of Emperor Norton took place on 17 September 1861 — the second anniversary of the Emperor’s self-declaration in 1859 — and that this was the inaugural production of the theater itself, which opened on this date.

This isn’t true. And, that’s putting it mildly.

But, as born out by historical newspaper documents from 1860 and 1861 — probably getting their first truly public broadcast here — what is true is interesting on its own.

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